BRAND
DESIGN DIRECTOR AT MOXIE COMMUNICATIONS
DESIGN DIRECTOR AT MOXIE COMMUNICATIONS
Azura Wave Power focusses on delivering sustainable power and water from the sea by building wave energy devices that Blue Economy businesses and communities with low-carbon electricity and desalinated water. We were asked to modernise their logo and develop a visual identity to bring their vision alive.
We kept the existing brand mark and modernised it with fresh colours and typography. The colour palette played in the vivid blue, teal and cyan hues you would see in a wave. These colours are often used within this sector however so we added a yellow to differentiate the brand and to help speak of the energy created by the product. The circles found within the brand mark have been used heavily throughout the brand within compositions and iconography. Not only are they reflective of the brand mark, but also bubbles, energy particles, and the planet as a whole.
