BRANDING
DESIGN DIRECTOR AT MOXIE COMMUNICATIONS
DESIGN DIRECTOR AT MOXIE COMMUNICATIONS
The Climate Change and Business Conference is an annual event bringing community leaders, businesses, government entities, NGOs, and individuals together to catalyse action on climate change. The organisers wanted a distinctive and relevant identity to capture attention, inspire interest and underpin its importance.
In designing the logo mark, lines that reference both weather and tidal patterns morph into the shape of New Zealand, creating an abstract globe. The mark has a feeling of movement and flux, suggesting that the actions on New Zealand can effect these patterns. A strong colour gradient enhances this feeling of flux.
