BRANDING / ART DIRECTION
DESIGN DIRECTOR AT MOXIE COMMUNICATIONS
DESIGN DIRECTOR AT MOXIE COMMUNICATIONS
A highly rewarding brand to work on, I revitalised the Mission's brand to reflect their central role in supporting people in need across the region.
I tweaked their logo a tad, but drew heavily from the existing logo for brand style prompts as the existing brand had a lot of public recognition. The resulting aesthetic is crisp, strong, clean, but human and approachable.
I collaborated with top photographer John Crawford to bring this theme alive through bold and highly personal images that captured the subjects’ emotional responses. While did his magic, I chatted to them, extracting small quotes that could be used alongside their portraits.
