ADVERTISING CAMPAIGN
DESIGN DIRECTOR AT MOXIE COMMUNICATIONS
DESIGN DIRECTOR AT MOXIE COMMUNICATIONS
MTA asked us to create a campaign for them in order to grow public awareness of their brand and its purpose. It was established that ‘trust’ was the essential brand value to communicate.
A series of billboard and outdoor posters were commissioned as well as print and digital adverts and radio spots.
I created and presented the concept, then art directed a 3D modeler in creating the key and keyring in both horizontal and vertical formats, then incorporated the model into the brand’s look and feel.
