BRANDING
DESIGN DIRECTOR AT MOXIE COMMUNICATIONS
DESIGN DIRECTOR AT MOXIE COMMUNICATIONS
Aotearoa’s first carbon-neutral shared workspace, two/fiftyseven, already had an existing logo, but required a more defined visual identity. The physical space became inspiration for the brand aesthetic, many colours and textures being pulled from the interior design. The vibrant glow injected behind the logo is, in fact, a nod to the coloured neon lights that appear throughout the surrounds. By doing this, the brand strongly reflected the product – the space itself.
This aesthetic was captured in brand guidelines, empowering the two/fifty team to implement their new identity on their website and within the space in a strong and consistent manner.
