BRANDING / ILLUSTRATION / ART DIRECTION
DESIGN DIRECTOR AT MOXIE COMMUNICATIONS
DESIGN DIRECTOR AT MOXIE COMMUNICATIONS
The Council launched Choctober Fest to encourage locals to visit the city’s cafes, coffee cars and bars and indulge in unique drinks and baked treats featuring Whittaker’s Chocolate.
The identity needed to be delicious to inspire people to plan their preferred Choctober experiences and vote for the coveted Top of the Chocs and Whittaker’s Bake Off prizes. It also needed to be flexible enough to work on outdoor advertising sites, digital banners, social media, posters and flyers. I used my illustration skills to create an original scripted logo, worked with a photographer to shoot the delicious stack of chocolate, then pulled the campaign together.
The click through rate from the Website advertising was extremely high at 51% (according to Hubspot, average click through rate is approx. 5%)
