BRANDING
DESIGN DIRECTOR AT MOXIE COMMUNICATIONS
DESIGN DIRECTOR AT MOXIE COMMUNICATIONS
The Wellington City Mission teamed up with Paul Barris of Paella Boys to produce and sell ready-to-eat paella meals at local supermarkets and service stations across Wellington to raise funds for The Mission.
I designed the logo, packaging, and promotional materials, including point of sale items. The two week turn around was actually quite helpful as it ensured all involved were focused on solving the problem.
I was after a friendly and approachable 'hand-made' aesthetic to reflect the ethos of the product. I enhanced this by adding Kiwi sayings into the titles.
The product was rolled out in Supermarkets and Service Stations within the region.
