CAMPAIGN CONCEPTING / ILLUSTRATION
DESIGN DIRECTOR AT MOXIE COMMUNICATIONS
DESIGN DIRECTOR AT MOXIE COMMUNICATIONS
With more than 160 members, Orpheus Choir Wellington is New Zealand’s premier symphonic Choir. The Choir needed to address the perception of choirs as being elitist and only for die-hard classical music buffs. This was limiting its ability to attract diverse audiences and singers.
I modernised their logo and brand to be more contemporary and inviting. This was just the beginning however. Each season I get to come up with fresh creative that is a visual reaction to the music they are show-casing. I listen to parts of the scores, moodboard, my heart out, then work with the board to finalise a concept. It’s given me the opportunity to experiment with a lot of illustrative styles.
The new brand has successfully positioned Orpheus at the heart of the contemporary performing arts community in Wellington and given the Choir the platform it sought to achieve greater reach and engagement.
